We hope that this will have a real impact on the next generation of female players. It is common for some problems to be reported throughout the day. This chart shows a view of problem reports submitted in the past 24 hours compared to the typical volume of reports by time of day. “This programme will seek to remove barriers and provide a specially-trained workforce of coaches who will work with young girls to give them the best possible opportunity. Amazon Prime Video outages reported in the last 24 hours. We know from our research that there are specific interventions that can make tennis more appealing for girls. The LTA has been focused on trying to boost the number of women and girls involved in tennis in all areas through its She Rallies initiative.Ĭhief operating officer Julie Porter said: “The LTA is very pleased to be partnering with Prime Video on this important programme. The programme, called Prime Video LTA Youth Girls, will also provide rackets, balls and T-shirts to girls who participate. Directed by: Maiken Baird and Michelle Major.
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Non-Prime members can start a 30-day free trial of Prime (£8. “As an ambassador of LTA Youth, it’s great to see a complimentary programme take shape and hopefully bring some more success.” Starring: Venus Williams, Serena Williams, Billie Jean King, et al. Prime customers in UK and Ireland can watch Tennis matches on Prime Video for no additional fees. Recently, they have also begun to expand their sports coverage, with a particular focus on tennis.
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It’s hoped that these investments will encourage greater participation in tennis at all levels not only in Britain but further afield.Įmma Raducanu welcomed the initiative, saying: “I’m extremely pleased to see the funds generated from the US Open final go towards this new programme, which is a step in the right direction to bring more young girls into the sport and will continue to support a bright future for women’s tennis in this country. Amazon Prime has rapidly become one of the most popular streaming services in the world, offering an impressive selection of TV shows, Movies, and original content.
The British No 1 is delighted to see that her success has been the catalyst for a huge investment in the girl’s game.Īmazon Prime have struck up a partnership with The Lawn Tennis Association which both hope will help to draw young female athletes to the sport. Prime Video vowed to put the money it received back into tennis and has now announced, in partnership with the Lawn Tennis Association, a two-year programme to train coaches across Great Britain to deliver lessons and guidance specifically designed for girls. The streaming platform had exclusive rights to the US Open last year but allowed Channel 4 to use its feed to show Raducanu’s final against Leylah Fernandez on free-to-air TV.
With digital rights to ATP finals and all the four Grand Slams, Amazon Prime Video has now established itself as a hub of premium tennis content from across the globe.Amazon Prime Video is reinvesting a seven-figure sum it received from sharing its broadcast of Emma Raducanu’s US Open triumph to help boost girls’ participation in tennis. We are happy to add the Laver Cup to a broad selection of compelling, live and on-demand sports content for our global customers.” Channel 4 has partnered with Amazon Prime Video in a last-minute TV deal to show live coverage of the US Open tennis final featuring Emma Raducanu for free. Greg Hart, Vice President of Prime Video, “Prime members are passionate sports fans. We look forward to working with Amazon to deliver the Laver Cup to key markets and connect with a broader global audience.” Amazon Prime streaming service will now show nearly all elite men’s tennis events except the four grand slams A victorious Andy Murray at last year’s ATP World Tour finals in London. “For us to partner with a company that is on the forefront of both media and commerce is so exciting. Both have a reputation for being innovative, world-class and high-quality global brands.” Additional content for Prime Video is coming soon, including a specially produced, high-end mini-series that will feature behind-the-scenes Laver Cup content with players and captains, states the official release.ĬEO of TEAM8, and Laver Cup Chairman, Tony Godsick said, “The Laver Cup and Amazon Prime Video are a natural fit for each other.
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